Digital Marketing is key to the success of any small business in today’s market. You are probably already involved in the use of Social Media to promote your business and likely have a website. When, if ever, was the last time you really examined which bits of that Digital Marketing are actually working for your business?
You are in business to make money. From the hobbyist, who just wants to buy more materials, to the Corporate, who needs to pay shareholders, every business needs to make money.
In order to make money you need customers. So you tell as many people about what you do as you can…that’s marketing. Using the Internet to tall them…that’s Digital Marketing.
The trick is to spend less on Marketing than you make as a result of it. If you have no clue how much money you spend against how much money you make from a particular Digital Marketing platform, e.g. SEO or Social Media, then you need to do some in-depth analysis.
A Digital Marketing Analyst looks at the numbers behind your business, specifically those associated with your online marketing activities. These include examining Google Analytics, Facebook and Instagram Insights, Twitter Analytics and Email Marketing statistics.
I check my stats every month. I know which channels work well for my business and which I should quit doing. Your time is precious and you want to ensure that your marketing budget is being well spent. Wasting time and money on channels that really don’t work for your business is a common occurrence when business owners fail to analyse.
But all those numbers can be overwhelming. There is so much data available it can be hard to know where to start and what’s important. I take all that stress away from you and give you simple to understand reports focusing on the data that is important to you. This enables you to make the best decision for you business going forward.