Digital Marketing Analysis to reduce cost and increase profit
Digital Marketing is the key to success of any small business in today’s market. You’re probably already using Social Media to promote your business and likely have a website. When, if ever, did you really examined which bits of that Digital Marketing are actually working for your business?
Let’s face it, you are in business to make money. From the hobbyist, who just wants to buy more materials, to the Corporate, who needs to pay shareholders, every business needs to make money.
In order to make money you need people to buy what you sell – customers. So you tell as many people about what you do as you can…that’s marketing. Using the Internet to tell them…that’s Digital Marketing.
The trick is to spend less on Marketing than you make as a result of it. If you’ve no clue how much money you spend against how much money you make from a particular Digital Marketing platform, (e.g. SEO or Social Media), then you need to do some in-depth analysis.
A Digital Marketing Analyst looks at the numbers behind your business, specifically those associated with your online marketing activities. These include examining Google Analytics, Facebook and Instagram Insights, Twitter Analytics and Email Marketing statistics.
I check my stats every month. I know which channels work well for my business and which I should quit doing. Your time is precious and you want to ensure that your marketing budget is being well spent. Wasting time and money on channels that really don’t work for your business is a common occurrence when business owners fail to analyse.
I get it, all those numbers can be overwhelming. There is so much data available it can be hard to know where to start and what’s important. I take all that stress away from you and give you simple to understand reports focusing on the data that is important to you. This enables you to make the best decision for you business going forward.
Not just that, but I make suggestions on how you can improve the situation and make even more money. It’s no good just knowing what the problem is – you want to know how to fix it. It’s like knowing you have a leak. Great. But you need to know where that leak is coming from and how to stop it.
If you think you don’t have the cash to spend on getting proper analysis done right now imagine how much money and time you are throwing away on things that simply aren’t working. Now imagine how much you would be saving by ONLY doing what really works for you. And if it works imagine how many new customers that will bring.